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North Harbour Rugby delights fans of beer

8/9/2016

3 Comments

 
AUCKLAND – 8 September 2016: ​Birkenhead Brewing Company today became a sponsor of the North Harbour Rugby Union in the first step of what we hope is a long term relationship with its local Rugby hero’s.
 
In the deal announced today, the Birkenhead Brewing Company will supply its range of craft beer at QBE Stadium during North Harbour’s home games in the Mitre10 Cup.
 
Brad Boult, company director and co-founder of Birkenhead Brewing, said that this opportunity to sponsor and enhance the overall fan experience at QBE Stadium is something that excites our organisation.
 
“We’ve noticed that fans are wanting an amazing entertainment experience when they go to our stadium. Now we can enhance that through offering some of the range of our craft beers to customers. As beer drinkers are changing their tastes, we are there to satisfy them through this neat partnership with North Harbour Rugby”.
 
Birkenhead Brewing Company will be offering its popular Pacific Pale Ale and Pilsner craft beer at the stadium as part of the sponsorship.
 
Brett Hollister, North Harbour Rugby CEO, is continuing to implementing initiatives that improve the overall match day customer experience.
 
“Attracting fans to our home games obviously has a positive commercial impact however it also reinforces the support for rugby in the fast growing North Harbour region. We will continue to work hard to improve the food & beverage offerings at QBE Stadium and are delighted with the support from Birkenhead Brewing Company, a local company based right here in North Harbour territory”.
 
The next game this Saturday against Manawatu will see the first servings of Craft Beer at North Harbour Stadium all in the name of enhancing a great game day.
3 Comments
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14/9/2016 06:19:23 am

It is very heartwarming seeing teams interact with their own fans. To give your fans and supporters drinks is a big sign of respect and humility. More teams should learn from the North Harbour Rugby team's actions. These types of actions are what makes people gain respect and eventually turns into fandom. I hope that they gain more supporters just from this single act of good sportsmanship.

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4/6/2017 10:32:19 pm

It is good to learn about the long term relationship between Birkenhead Brewing Company and North Harbour Rugby Union. I was not surprised that fans were really delighted of this happening. I am a fan of Rugby because it is a very exciting sport. I also admire the strength and stamina of the players. I cannot wait to watch the next season!

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13/6/2018 04:33:34 pm

Great post man.

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