AUCKLAND – 8 September 2016: Birkenhead Brewing Company today became a sponsor of the North Harbour Rugby Union in the first step of what we hope is a long term relationship with its local Rugby hero’s.
In the deal announced today, the Birkenhead Brewing Company will supply its range of craft beer at QBE Stadium during North Harbour’s home games in the Mitre10 Cup.
Brad Boult, company director and co-founder of Birkenhead Brewing, said that this opportunity to sponsor and enhance the overall fan experience at QBE Stadium is something that excites our organisation.
“We’ve noticed that fans are wanting an amazing entertainment experience when they go to our stadium. Now we can enhance that through offering some of the range of our craft beers to customers. As beer drinkers are changing their tastes, we are there to satisfy them through this neat partnership with North Harbour Rugby”.
Birkenhead Brewing Company will be offering its popular Pacific Pale Ale and Pilsner craft beer at the stadium as part of the sponsorship.
Brett Hollister, North Harbour Rugby CEO, is continuing to implementing initiatives that improve the overall match day customer experience.
“Attracting fans to our home games obviously has a positive commercial impact however it also reinforces the support for rugby in the fast growing North Harbour region. We will continue to work hard to improve the food & beverage offerings at QBE Stadium and are delighted with the support from Birkenhead Brewing Company, a local company based right here in North Harbour territory”.
The next game this Saturday against Manawatu will see the first servings of Craft Beer at North Harbour Stadium all in the name of enhancing a great game day.
In the deal announced today, the Birkenhead Brewing Company will supply its range of craft beer at QBE Stadium during North Harbour’s home games in the Mitre10 Cup.
Brad Boult, company director and co-founder of Birkenhead Brewing, said that this opportunity to sponsor and enhance the overall fan experience at QBE Stadium is something that excites our organisation.
“We’ve noticed that fans are wanting an amazing entertainment experience when they go to our stadium. Now we can enhance that through offering some of the range of our craft beers to customers. As beer drinkers are changing their tastes, we are there to satisfy them through this neat partnership with North Harbour Rugby”.
Birkenhead Brewing Company will be offering its popular Pacific Pale Ale and Pilsner craft beer at the stadium as part of the sponsorship.
Brett Hollister, North Harbour Rugby CEO, is continuing to implementing initiatives that improve the overall match day customer experience.
“Attracting fans to our home games obviously has a positive commercial impact however it also reinforces the support for rugby in the fast growing North Harbour region. We will continue to work hard to improve the food & beverage offerings at QBE Stadium and are delighted with the support from Birkenhead Brewing Company, a local company based right here in North Harbour territory”.
The next game this Saturday against Manawatu will see the first servings of Craft Beer at North Harbour Stadium all in the name of enhancing a great game day.
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